London, ON · 2017
A personal-training site for London, Ontario
A trainer’s offer and a way to start - without a gym-chain template.

- Client
- Velezfit
- Industry
- Personal training
The brief
Independent trainers get lost next to franchise gyms. The site had to feel like one person you can book, not a membership mill.
What we did
- Led with the trainer and the kind of training on offer.
- Made contact the primary action; no fake “transform in 30 days” funnel.
- Launched a production site the business still lists publicly.
Status
velezfit.ca is the live site. The owner’s note on our homepage is about the working relationship, not a traffic screenshot.
More work